The Apollonian 5 – 9/20/24

Glass Homes Get Rocked

A Story About A Door and A Window

You can’t have it every day.

What is it?

In America, it is whatever you want or need. To lack in a moment is a state of circumstance. To lack long-term is a consequence of choice and/or mindset.

I stew in the loneliness of solitary study—discouraged by the weight of making lasting change in this world.

To conquer a challenge in entrepreneurship is to cut a hydra’s head; two grow in its place.

In the labyrinth, we lock horns with men of many faces.

 

Pen vs. Sword

The pen is mightier than the sword.

Edward Bulwer-Lytton

For most people, the motivation to practice writing dies on graduation day. Corporate authorship encourages rigid, capital-driven thinking.

What does this say about the collective, humane, human ability to communicate?

Schoolyard culture shapes generations—few, contemporary societies have the pace to inspire valuable social exchange.

What happens when our institutions fail to encourage free thought in favor of the bottom line?

In university creative writing courses, my professors often remarked that recent students viewed narrators of assigned stories skeptically, cherry-picking at semantics to find institutional perspectives unreliable.

How did we get here?

Meanwhile on campus, The University of Illinois was engaged in a major freedom of speech case, Salaita v. Kennedy, et al., where a professor was found to be wrongfully terminated for tweets criticizing Israel’s actions against Palestine in 2014.

Across campus, off the record and allegedly, I had it on good sources that a powerful member of student government was recorded saying the “hard R-word.” (They did not have the “qualifications.”) A student who did have the “qualifications” was punished for recording.

Andnevermind.

Irony is a highlighter.

I write because I have questions, not because I have answers.

Writing organizes the mind, and thus behavior. I am re-reading Elements of Style by William Strunk and E.B. White. Otherwise, I’m reading (+annotating) The Birth of Tragedy by Friedrich Nietzsche + Meditations by Marcus Aurelius to inform & develop the Eye of Apollo manifesto, philosophy, and values. More on this in The Apollonian VI. 

Action vs. Word

Actions speak louder than words.

Mark Twain

This week was intended to be a design sprint, focusing on the back illustration for the first capsule titled Wolves 00:00. Instead, the desire to do something halted brand progress, resulting in running feet, no motion, and kicked dust like Scooby and Shaggy.

Note: this only happens when these characters are running away.

The trick of writing a newsletter is writing in the past tense—I must do exactly what I say I will so I don’t lie. Real life distorts the fantasies of what I ought to do, and where I ought to be.

Nothing matters beyond what is and what will be.

Throughout the week, I cycle between 3-5 directions for each newsletter’s theme. Thursdays give me courage to execute perfection. The Apollonian is flawless without deadlines. I have limited insight for the impact until feedback arrives. When sharing quality ideas, the total value cannot be realized in a day, a month, or even a year.

Those who enact plans in spite of daily variables own the future.

David’s Field of Shattered Glass

Upon starting this newsletter, I avoided the following thought stream because I feared impressing arrogance upon you. I’m asking you trust that my voice comes from reflection and the relentless pursuit of knowledge.

Everyone is a writer, and most don’t try. I’m unafraid of looking like a fool. Skilled writers teach me, and everyone else will ignore me, borrow from me, praise me, or downplay my efforts. All feedback is useful.

The best feedback comes from potential collaborators. Most don’t see you because everyone has plan to make it big. I may assure novelty; who doesn’t? Most people don’t get it until their peers do. In the meantime, one must maintain supreme confidence in their mission and abilities.

I understand why successful artists are inclined to feed their ego through selfish use of influence. To grow, one must fight their ego with reflection.

If one needs to tell others that one is in charge, one is not in charge.

I suspect a reason for ego’s dominance in the performing elite stems from the void of sacrifice; they trade reality—human, humane love and connection—for superficiality, resulting in padded pockets and empty hearts.

Between directing a clothing brand, a comic, and a newsletter, I am strapped for time. Also, I work full-time.

I feel guilty for saying no to friends and family, and I have to give up hobbies that were once dear to me. When you don’t hear from me, you know where I am—sitting at a desk, happy… or baring down with a team of hungry visionaries.

Until Next Time Wolves.

Kindness always wins,

Apollo

The Apollonian 4 – 9/13/24

Declaration Against Self-Dependence

The Apollonian IV: 1-Month Anniversary

Respect has one master—Power. Without it, hopes, dreams, and wishes are doomed to wither away with winter’s wind.

The Apollonian 4 is the first sponsored post. Whether you enjoy edibles or not, clicking the ad at the bottom really helps. Each click generates $1.60 and gives The Apollonian higher ranking for future ads.

Even if you don’t read, please click the ad.

I live to tell stories and I need capital to tell richer, more intricate stories. I have no problem working for the time.

I will never quit.

Writing is an foundational, evergreen skill for all qualitative, psychological, and artistic mediums and sciences. After demonstrated expertise, I’ll make courses to help people with their writing.

 

Men In Mirrors

Growing up, my father often told me the black community lacks leaders.

I always agreed, yet I found the pressure to be a black leader daunting. I felt guilty for my access to education and “talking white”. Growing up, most black icons were “self-made” celebs.

Dr. Cornel West’s Race Matters and Colson Whitehead’s The Underground Railroad revolutionized my perspective on race.

Borrowing from Gil-Scott Heron, I realized I was on the right page, but on the wrong note. Change starts in the mind and ends with action.

I never cared for leadership, due to ego-based self-dependence disguised as the pursuit of independence. [wordy dkm, but be patient. it’s fundamental. not fun for your mental]

Now, I care.

Do you pursue independence or self-dependence?

This is the American question.

Back-to-back beats a back against the wall.

I choose to be back-to-back with integrity, courage, confidence, curiosity, and empathy.

I may be a leader to others, but I am a leader of one—me. As others elect to follow, I will lead them.

 

Narcissus

Reflections are different on every body; the mirror’s job changes every day.

No man ever steps in the same river twice, for it's not the same river and he's not the same man.

 Heraclitus

The phrase, “never change” is a compliment best declined. Stillness in the river of growth means death.

The road to hell is paved with good intentions.

Reflections

For years, the idea of starting a brand made me feel naked and weak. Each time I built momentum, I shuddered at setbacks—allowing them to define me and my life. I’m 4+ failed businesses/pursuits deep.

I refuse to give up.

I spent so much time focusing on my past and future, only noticing my failures and how reality evaded my dreams.

…but my dreams were never far off all along.

Expecting perfection is insanity; the concept of perfect must die to exist.

Perfection is non-newtonian, as it must be destroyed to be created.

 

Black Mirrors

I want to use my studies to understand how culture got here.

How are we facing the decline of all American institutions after the vibrant optimism of the 80’s, the swanky style of the 90’s, or the shiny wonder of the 00’s?

Before broadcasting one’s particular and time-based racial, gender, ethnic, and sexuality studies, one must recognize a paramount force in shaping human imagination and history—the Internet.

Watch out! Here’s a haiku.

Quick Maths

I am only one,

but I am mighty because

…I can make us two.

especially with the Internet.

I desire the prestige of a graduate degree, but I prefer saving money while developing systems for making people’s lives more humane, efficient, and beautiful.

If you would like to support my research, send a book, continue reading, or even my favorite—give feedback!

 

What’s This For Again?

The Apollonian is a direct line of communication for the brand Eye of Apollo. The first physical good sold from the Eye of Apollo canon will be hoodies, because they are useful, comforting, and stylish.

Cutting and sewing garments isn’t my forte; I’m a storytelling artist who bends attention using available tools. Clothing is an under-explored medium for novel stories for a few reasons.

  • Most “high-end” fashion brands are European

  • Brand stories don’t include non-celebrity characters to propel their story forward. What if Bruce Wayne wore non-costume outfits you desired?

  • People are searching for multi-media stories wherein they can interact with the story in multiple ways.

DGIFU

I will be nasty behind a sewing machine, but I need time. I am a maker, crafter, and tinkerer of physical goods at heart.

 

but I still give crazy work.

Writing is an underrated evergreen skill.

Collaborative artworks could be more advanced, deeper, and more timeless with improved communication through the writing-based frameworks of scripted video + photography.

TLDR: If people were better writers, collaborative art would be better.

At narrative center, Eye of Apollo is a unique comic book written by the EoA team. Clothing, cultural commentary, and other brand assets work alongside the comic to create groundbreaking work.

For now, the focus is circulating $$$ and ideas.

Starting a clothing brand an iceberg of a team adventure. Countless hours of effort steers the ship.

Analysis paralysis and the desire for perfection are twins, but our feet are 10 toes on their necks.

Execute Perfection.

 

What’s Your Cut?

Pricing creative work makes artists cry. Empathy makes less business-savvy artists hesitate to boast a hefty price tags.

More importantly, you need to live.

Cash is the lifeblood of business.

Upon release, you may be taken aback by the price tag. Out of respect for the team’s time, I will not undervalue our work.

This clothing capsule has been guided by >7 sets of hands invested in success.

“I appreciate you,” isn’t strong enough, and I will show you how thankful I am for your support. The brand wouldn’t have gotten this far without you.

I do not miss payments, especially internal ones.

so I need to recoup.

+++ prepare for a stronger Spring 2025.

I am deeply grateful for all 70 of you for subscribing. You make this journey worthwhile.

Until Next Time, Wolves.

Kindness Always Wins,

Apollo

The Apollonian 3 9/6/24

Sometimes You Gotta…

Launching a newsletter is easy.

Growth requires a mission-focused approach. I was discouraged by the lack of immediate reaction to The Apollonian 2.

“Why wasn’t I getting feedback?“

The better question:

“Why do I expect instant feedback?”

Bad Feedback

Those familiar with live mics know the deafening sound of instant feedback. Audio bounces between the speaker and the mic, intensifying each time until the performer or audio engineer has the awareness to cut the noise.

Instant Feedback does not mean valuable feedback; your words may be clones to others.

Good Feedback

Kind feedback is humane and helpful. Misguided intentions can inspire a mission, but only as consolation.

Nabala, my favorite coffee shop in Chicago, was recently vandalized by way of broken glass. There were many windows to choose, but the vandal selected the window where the Palestinian flag stands.

The day after, while enjoying my regular, a cardamom cold brew, I noticed a news camera capturing the shop and interviewing the owner. Finding a seat is normally a challenge, but there was standing room only—I don’t think anyone cared to sit.

Our presence was our hug. Community building is valuable feedback.

Humane, human responsibility is to ensure kindness always wins.

The Spectacle of Exhibition

Positive, instant feedback may exist when one’s novel voice or presence materializes others’ thoughts or feelings; this is a quality of virality.

Contemporary culture highlights spectacle. Virality accompanies intense resonance and/or disgust.

Encouragement for mindfulness coincided with a new academic year as “Demure” infiltrated the cultural zeitgeist to usurp the infamous “Hawk Tuah.”

A reminder that, “sometimes you gotta pop out and show niggas,” kicked off the summer.

[ I’m a grown, black man and I’m going to strategically use the word when I see fit. ]

Previous generations might consider seeking fame by hinting XXX for $$$ as a moral stain, despite “liberation”.

Younger generations might be too discouraged by failing institutions and lopsided wealth distribution to care what elders think,

…and instead find joy in the ironic and comical.

“It’s not that deep.”

Maybe. Maybe not.

…but we are so, so numb.

Viral Vroom-Vroom

Going viral is a vehicle to riches when a personality is tall enough to drive attention.

Contemporary streaming analytics indicate 15 minutes of fame can equate to 500k hours of watch time or more—a highly profitable operation.

Manipulating human attention holds unquantifiable value. Corporations assign dollar values to the metric of attention, but they may never reveal the total capital gained.

We have grown to evolve our ability to draw attention beyond natural, healthy limits through entertaining programming like TV, streaming, and social media.

Mental candy, or poison, is camouflaged as mental food.

The 1st tech giant to combine these addicting mediums in a novel way will have a massive, maybe insurmountable, advantage.

For the record: Apple, Google, Meta, and Amazon have live, or scheduled, anti-trust cases regarding your data.

Remember:

Under a system of capital and the dollar, you’re always paying for attention with attention.

On The Brand “Eye of Apollo”

Coordinating The Apollonian across media channels like Substack, Twitter, Facebook, Email, and web is my biggest current challenge.

Otherwise, I’m waiting on a bulk order of hoodies to arrive for printing.

I’ve started the design, but the next few weeks will include a design sprint. Look out for video documentation on the Eye of Apollo Instagram, and some will appear in Ghost Wonder.

Other Updates:

All pages on the website are “functional”, but About Me/About the Brand need work.

Definitions (like Week 1’s Brand and Week 3’s Virality) explored in The Apollonian will appear in Mnemosyne.

Each day, I spend 2-3 hours writing for the Eye of Apollo comic book, our newsletter The Apollonian, The Dionysian (not revealing this, yet), music reviews, and/or essays.

I was overwhelmed by hours spent, but now expertise in language turns words into building blocks for architecting thought—thus behavior.

The Apollonian 3 was heavily inspired by these songs [explicit content].

Song A ; Song B; Song C; Song D; Song E

Until Next Time, Wolves.

Kindness Always Wins,

Apollo

The Apollonian 2 – 8/30/24

Time, the Precious

To prioritize time, I’ll trim newsletter lengths. 750 words is hella, so I’ll shave to 300 (over time).

Feedback is silver-plated gold.

I will deep-dive into favorite topics via the Eye of Apollo site and video essays on Youtube. This channel doesn't have any content, yet.

Gems only shine in light— I won’t make you dig to see if this newsletter is for you.

This newsletter and project are being designed to serve..

 

The Apollonian is for:

Polymaths.

Those pursuing more reasonable, cultured, harmonious, and/or disciplined lives.

“Young,” non-millionaires in pursuit of making meaning in life.

Curious minds who ask why like toddlers (or feel ashamed to ask too many questions)

2-Party “Red vs. Blue,” political skeptics.

Higher education critics.

Creatives.

Fashion-lovers seeking unique storytelling through textiles, comics, and community building.

Storytellers seeking novel narratives via the fusion of comics, philosophy, education, and other audio + visual mediums.

Rejectors of contemporary, standard, societal programming.

Take It In Blood

Pursuing dynamic goals requires countless tasks—getting lost in the sauce is almost inevitable.

Entrepreneurial steps are upon marble milestones, through the smoky haze of inexperience.

Each stumble draws blood to paint a story of pain and triumph.

Your limp becomes hopscotch.

Chalk, clear skies, and unblemished skin are myths on the road less traveled.

 

The Road Ahead

Turning Eye of Apollo into a successful business could take 9-15 months, or more. However, the core value in this endeavor is not money—it’s true value. My time spent is invested in the future.

Value is the lifeblood of exchange, wherein money is a proxy.

The true value of EoA is in the transparency of starting a humane business. The reckless pursuit of capital is destructive, and thus inhumane.

If the world is bound for dystopia, I must uncover if this is fate or choice.

Disclaimer: I intend to make profit, but with communicated checks and balances. We’ll explore this when money is involved to ensure positive-sum exchange.

Until I develop a system for monetary exchange, I will refer to Eye of Apollo as a project instead of a business.

 

Lockstep

In this project and exploration, you and I must share a baseline understanding of…

  1. My perspective

    1. Whether you agree or not, recognizing my priorities and Points of View helps determine the attention we share.

    2. Here, I will define key terms we’ll explore within the Eye of Apollo universe.

  2. Marketing

    1. How the ideas behind products, services, and people foster our connections to them.

    2. How one can position themselves to obtain and create true value in reasonable marketplaces.

  3. Culture

    1. The arts and other manifestations of human intellectual achievement regarded collectively.

    2. The customs, arts, social institutions, and achievements of a particular nation, people, or other social group.

    3. How humans collect and exchange ideas, goods, and services in pursuit of self-preservation and community.

The Eye of Apollo project will encompass (in this order) community building, clothing, comics, installations, books, and courses. There may be more, but these goods and services will be the foundation for all that follows. I don’t have great vision to see beyond this…

yet.

 

About Me

The day after sending out my first newsletter, I moved apartments.

My previous studio was ill-equipped to house my pursuits. I have more space now, but I lack the required furniture and tools to be comfortable.

I must choose between personal comforts and business progress. People have invested in me financially, emotionally, and spiritually—business comes first. The un-absolutely-necessary must wait.

Success in all humane fields is built upon the foundation of communication. Covid-19 exposed cracks in my community systems, and I found myself lonely in pursuit of happiness.

Life means nothing without kin to share experiences.

Until Next Time, Wolves.

Kindness always wins,

Apollo

The Apollonian 1 – 8/23/24

1st Shot on Target

You may know me by Wendell. For this newsletter, I’ll go by “Apollo,” the greek god of the arts, archery, medicine, prophecy, and a few other fields dependent upon the story rendition. Otherwise, Apollo is the name for NASA’s manned moon missions, and the historic Harlem theater known for breaking the world’s biggest entertainment acts. 

I don’t think I’m a greek god—the name is a necessary separation from the physical me to an idea to strive toward.

This newsletter will chronicle my journey of creating a brand. I’ve been working on the brand narrative, designs, and business plan for Eye of Apollo since 2019.

I’ve filled desk-side trash bins with drafted ideas in fear of failure to execute perfection.

Two weeks ago my sister revealed my scalp’s mortal reminder— a long gray hair stating, “My time on Earth is limited.”

There is no time for potential, only what can be perceived, touched, and tended. Suddenly, I developed the need to execute perfection while accepting the failures to be endured in pursuit of revolutionizing my mind.

The execution of perfection requires the acceptance of failure.

Entering The Fray

Photography, videography, and graphic design aren’t my native tongues.

The visual backgrounds of great, contemporary creative directors encouraged me to feel out of place, like I needed to mimic their rise for my brand to have a chance.

I was stuck in tutorial hell, trying to find more information to store “just in case.” This was a cowardly lack of confidence. We may only teach, and learn, through action.

Obstacles become the way. How would Harry Potter become “The Boy Who Lived” without “He Who Shall Not Be Named”?

Trailblazing paths have a series of unique trials with common themes.

My experience in language arts creates opportunities to tell a novel story and carve the Eye of Apollo brand in stone.

Language is an art form.

Hence, the purpose of this newsletter: making meaning by documenting the journey of creating a brand.

To clarify…

For the purpose of Eye of Apollo, “brand” does not mean “a vehicle for profit.”

Instead, brand means “a philosophy embodied within goods, services, and people.

The main objective of Eye of Apollo is to create a socialistic, humane, business system that is symbiotic with the environment.

There will be some profit. Our aim is not to be rich, but instead to create a system conducive to the creation of sustainable goods and services.

I aim to prove kindness always wins for all humane processes made by mankind.

Our mission may be perceived as utopian— hopefully it is.

Whether you’re reading this in August or December, I thank you. Time is the only true currency, and I promise to do my best to add value to our time in this world.

If you’re like me, you question systems. “Must it be this way?” and, “Is it real?” are my favorites. The answer is overwhelmingly ‘no.’

Perfection is a mythical path we may only pursue if we have the courage to destroy it. You will never live a perfect life without the humility of error.

Everything I’m Not Made Me Everything I Am

I am no tailor or carpenter, but my heart is in building. By education, I am…

  • an economist

  • an athlete

  • a marketer

  • a barista

  • a writer

I won’t detail the utility of each, for now.

I used to view fluid identity as contradictory obstacles to the pursuit of purpose. My multifaceted nature is a dynamic key for opening the doors to a fulfilling future. I may use my training to build. Ignorance is only temporary if one is humble enough to seek a proper path.

Writing and psychological studies are evergreen skills, especially with the infusion of A.I. into contemporary systems. As is, all human systems are built to serve humans. Some humans, at least.

We approach singularity, wherein technology revolutionizes society beyond current recognition. The future of industry will never be the same, thus wisdom suggests preparation for the inevitable:

Change.

Maybe we’re approaching universal basic income aka UBI. Maybe inequality will grow. Or maybe, just maybe. There is a door #3. History suggests the answer is clear.

I will stop here. As a “creative,” I feel pressure to “set the tone” with the first newsletter, but I accept that, hopefully, I will cringe at the formatting of past work. Then, I will know I made progress.

Either way, please reply to this email with praise and/or critique. Without it, I may not grow. I will be forever grateful for your attention.

Until next week, Wolves.

Kindness always wins,

Apollo