The new car smell of starting a business wore off. This is challenging.

As my Dad says, “It’s real in the field.”

June 19th, 2024 is the date of the first Eye of Apollo photo shoot.

August 23, 2024 11:45 AM, I made this venture official via The Apollonian.

As of October 31st, 2024, Eye of Apollo transitioned from a project to a business. [EYE OF APOLLO LLC]

Never Scared

Business success and failure hinges on day-to-day efficiency—not the shipping box, social media copy, or time you spent waiting on samples. Every brand execution affects business; if shipping boxes melt in the rain, you’ll disappoint potential supporters, yet most man-made mistakes can be unmade.

If you fall, and you’re alive, you’re still in the game.

When failure isn’t an option, one must innovate to grow. From marketing to logistics, systems are vulnerable to change.

On Feedback

Accountability is an unexpected consequence of The Apollonian. Recently, I’ve been surprising people by saying the hoodie designs are incomplete. Their logic is sound. Shouldn’t the hoodie’s design be first in the product chain?

My response: Depends on the person, but not for me right now.

Before I started a clothing brand, I invested in ideas without a clear paths to recover investment (Not just money!). Thus, all crafts couldn’t grow from hobby to profession, which made me regretful of the effort, time, and attention paid to my failed pursuits. The exhilarating part of this creative business is the art, not the business—gotta finish your homework before playing videogames. Figuring out logistics is the homework.

The Boy Who Died

In pursuit of goals, there will be death, but not in the conventional sense. A part of you needs to die.

The part of you that wastes the luxury of time by doomscrolling Instagram, X, or Tiktok.

The part of you that molds to other people’s beliefs of who you are and what you should do.

The part of you that puts their plans aside for fleeting pleasure.

None of that makes you happy,

nor does that move you toward your goals.

**Why did The Apollonian skip two weeks?**

I was out of the country on business, then sick.

Also, weekly newsletters don’t work for Eye of Apollo—too much. I am but one man. Instead, you can expect bi-weekly newsletters.

Otherwise, I’m rethinking my perspective on sponsorships. For the next few weeks, expect no sponsorships… but if there is a sponsorship, know they were throwing me a BAG.

Until Next Time, Wolves.

Kindness Always Wins,

Apollo