Values

I refused to delay the posting of the brand values. These will support the brand philosophy. This is a living, breathing document.

• Eye of Apollo Code

  Mission: Revolutionize culture through comics, clothes, and community.

  Vision: Unlock cultural discovery through staple American art mediums. (Comics / Marketing / Clothing)

  Values: Strike The Invisible Target —Be Concise, Collaborative, and Courageous.

• Summary

  Eye of Apollo will “improve the arts, business, and communities,” starting with the United States by embodying the following principles:

  Supreme Confidence (Faith + Humility + Knowledge of History + Understanding of Ignorance)

  Pupil Forever (Humility + Understanding of Ignorance + Active Seeking of Information and Knowledge)

  Vision Like Water (Understanding of Circumstance/Humanity+ Seeking Balance)

  Striking Like Lightning (Consistently Taking Action + Metaphor + Understanding of Human Evolution)

• Challenge

  The human truth is that respect only has one master—Power. Without it, all hopes, dreams, and wishes are empty promises doomed to wither away with winter’s wind. For millennia, humans wage war, with and without mercy, to fulfill selfish and selfless gains. The duality of our pursuits suggests we may do the wrong thing for the right reasons and vice-versa. History suggests war is inevitable. However, our ability to engage in war with the concept of hate has not yet been thoroughly tested beyond the American Civil Rights movement of the 1960s.

• Proposal

  Creating a limited profit business wherein Eye of Apollo exhibits the core principles described in the summary, and creates a self-sustaining community by improving human relations through Art & Culture.

• Abstract

  Art and cultural exchange are tools for creating a more humane, ethical interplanetary society wherein we may reverse damage to the Earth, justice, humanity, and human connection.